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SUMMARY
Welcome to the Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications (MAMS). As the region’s premier event in marketing, technology, communications and media, this one-day event will bring together 400 advertising, marketing, communications, sales and media executives to discuss high-level marketing, communications and sales issues through a series of panels, keynotes, presentations and networking. All past MAMS have sold out.
The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at the elegant and state-of-the art conference center at the Gannett/USA Today’s headquarters centrally located in McLean, VA.
The themes will focus on emerging technologies and trends in sales and marketing communications. Topics will include: metrics, mobile, social media, sales and marketing automation, video, experiential advertising, B2B and much more (see the agenda below).
This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, sales & marketing executive, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.
Who Attends
Over 60% of attendees from past MAMS were senior-level executives. The following is a partial list of companies that have attended past Mid-Atlantic Marketing Summits:
1-800-PACK-RAT, 15Four, 15Four Video Strategy, 3Pillar Global, 48 Hour Film Project, Inc., 501digital, LLC, 522 Production, AARP, Accella, Accenture, Aerotek, AIA, Ainsley & Co., AirPatrol Corporation, AKQA, Allied, Allinio, Alston Marketing Group, American Bankruptcy Institute, American Public University System, American Red Cross National Headquarters, AOL, API, Aquent, Archdiocese of Baltimore, Art Litho, Arxan Technologies, Aurigma, Inc., Autodesk Consulting, Avectra, B2B Marketing Source, LLC, Balance Interactive, Bates Creative Group, Beekeeper Group, Berlack Communications, BH Media, Blackboard, Borenstein Group, BoxTone, BreakRock, Brocadiant Legal PLLC, Buckley & Kaldenbach Inc., BurrellesLuce, Business Wire, Cambridge Strategic Partners, Capital One, Carousel30, Carpathia Hosting, Inc., Center for Vein Restoration, CentreTEK Solutions, CFG Community Bank, CHIEF, Ciena, Citybizlist, Clean Cuts Music, Clements Worldwide, Clepper Media Consultants, LLC, Comcast Spotlight, ComericaBank, CompuGain, comScore, Context Partners, CortaniMorrison Advertising and PR, Coyle Studios, CreatiVerge, Crosby Marketing, CRT/tanaka, Custom Fitness Concepts, CustomInk, Decision Lens, Department of Homeland Security, Dezenhall Resources, Dixon Hughes Goodman LLP, Dominion Enterprises / Boats.com, Donna Arbogast & Associates, Dormify, DoublePositive, DPR Group, Earth Networks - WeatherBug, Edison Ventures, Elevation, Ellucian, Eloqua, Enabledware, EnergizeGrowth LLC, Eno Center for Transportation, Environics Communications, Evolve Communications, ExactTarget, Executech Strategic Consulting and DoD National Defense University iCollege, Extraordinary Events, EyeForContent.com, Fairfax County Economic Development Authority, Federal Resources, Fixation Marketing, Fleishman Hillard, Foxtrot Media, Frontline-Exhibits, Gannett, Georgetown University, Geostellar, Inc, Glass Jacobson, GlobalSpec, Goldman Sachs, GoodData, Google, Granite Partners, GraphTec, Green Vista, Group82, Guident, GWPI, Havit, HBP/Balmar, Heimlich Group, LLC, Henninger Media Services, HubSpot, Hy.ly, HZDG, ICF International, IMG, immixGroup, Infinitive, InScope International, Insight Consulting, Insight180, Institute for Excellence in Sales & BD, Interactive Advertising Bureau, Intermarkets, Inc., iStrategyLabs, JWatson Creative, K+G Services, Karen Falk Markeing Communications, KG Communications, Kinsella Media, KK Design LLC, Korn/Ferry International, LeadLIfter, Len The Plumber, Leverage Marketing Agency, Lifedash, Inc., Linksoft Innovate, LLC, LLR Partners, LMI, LM&O, LogiXML, London Ink, Marketo, Inc., Marriott International, McGladrey LLP, MD Transportation Authority, MDB Communications, Media Fusion Ine./NASA, Media Two, Merkle, Merritt Group, Message Systems, MetroStar Systems, MGH, MicroTech, Millennial Media, Millennium Marketing Solutions, Inc., Milner-Fenwick, Inc., MindCruncher, MindFarm, MITRE Corporation, Monetate, MorganFranklin Corporation, MPB Strategies, MSBD, Inc., MsgWorx, MultiMedia Communications, Inc., National Parks Conservation Association, Nauticus, NavigationArts, Navistar Defense, LLC., nClud, NDG Communications, Inc., NeoSystems Corp., NetStrategies, Network for Good, Network Solutions, Neustar, NewsiT LLC, NIH, O'Keefe Communications, O2 Lab, Inc., OmniStudio, OpenText, Organizational Communications Inc., Pappas Group, PCI Communications, Pennington Group, Phase2 Technology, PHH Arval, Plan A Marketing Solutions, LLC, PlowShare Group, PossibleNOW, PR Newswire, Profiles, Prolist, Prospect Mortgage, Quote My Source, R&K Solutions, Inc., R2integrated, Raxco Software, Inc., Razoo, Remsberg Inc, RepEquity, Robert H. Smith School of Business, University of Maryland, Roberts Mlotkowski Safran & Cole, PC, Rocket Fuel, Rosetta Stone, RP3 Agency, SafeNet, Inc., Sage Communications, Salesforce.com, Salient Federal Solutions, Sawmill Marketing Public Relations, School of Management, George Mason University, SDL, Search Mojo, Sensis, Sherpia, Inc, Silverpop, Sinclair Broadcast Group, SiriusXM Radio, SkillsUSA, Snappcloud, SocialCode, Socialize, SocialToaster, Sonatype, SpeakerBox Communications, Spotted MP, Spurrier Media Group, Storyfarm, Strategic Communications Group, Susan Davis International, Systems Alliance, Inc., T. Rowe Price, Target Marketing Group, Telcordia Operations Solutions, Tellenger, Inc., TESSCO, Inc, The Alim Foundation Inc., The BOSS Group, The Bozzuto Group, The Creative Group, The Cyphers Agency, Inc., The Good for Nothing Marketing Project, The Huffington Post, The iMedia Playbook, The Production Advantage, The Roan Group, The Sutter Group, The Washington Business Journal, The Washington Examiner, The Washington Post, The World Bank, ThinkFoodGroup, Three Pillar Global, TimeLife, Total Wine, TRSA, Under Armour, United Way of Central Maryland, US Treasury, Bureau of the Fiscal Service, USA Today, Varner Communications, Verizon, Viget, Virginia SBDC, Vocus, Walmart, Warschawski, Washington Post Digital, Washingtonian Custom Media, Watkins Meegan LLC, Way Forward Media, WB&A Market Research, WebbMason, Weber Shandwick, WebMechanix, WeddingWire, Weitzman, Welz & Weisel Communications, WhatCounts, Whereoware, Wicked Sage, LLC, Wireless Matrix, Write Faye Write, Wyle, YaSabe, Zatori Branding and Marketing, Zolon Tech, Zoomph, Zoomsafer
AGENDA
| 7:45 - 8:30 |
Registration/Breakfast |
|---|---|
| 8:30 - 8:45 |
Welcome Paul Duning - Publisher, Capitol Communicator Paul Sherman - Publisher, Potomac Tech Wire |
| 8:45 - 9:15 |
The State of Digital Lee Rainie, Director, Pew Research Center's Internet & American Life Project |
| 9:15 - 9:45 |
Keynote Joe Rospars, Founding Partner & CEO, Blue State Digital with Rob Pegoraro, Technology Columnist |
| 9:45 - 10:15 | Coffee Break/Exhibits |
| 10:15 - 11:00 |
Panels New Developments in Mobile Marketing Ken Fang, CEO, Mobomo Amena Ali, CMO, Earth Networks - WeatherBug Andy Richman, Founder and CEO, Moonrider Christopher Brown, Senior Director, Millennial Media Moderator: Gary Arlen, Arlen Communications
Responsive Design for Enterprise Websites, sponsored by: Siteworx Carrie Spates, Design Manager, Siteworx LLC Loni Stark, Director of Product, Solution & Industry Marketing, Adobe B2B and Enterprise Marketing: What's Working Ken Chow, CMO, Logi Analytics Tom Kohn, Former EVP, Digital, Cygnus Business Media Bob London, Founder & President, London Ink. Bob Ragsdale, VP of Marketing, MicroPact Moderator: Limor Schafman, President, KeystoneTech Group Public Relations in a Social World Mike Smith, CEO, MSBD Paul Mackie, Director of Communications, Mobility Labs Elizabeth Shea, President and CEO, SpeakerBox Kevin Dando, Director, Digital Marketing & Communications, PBS Moderator: Jeff Davis, Partner, Sawmill Marketing Public Relations |
| 11:05 - 11:55 |
What's Trending: Insight and Case Studies from Digital Creatives Gabby Rojchin, Principal & Co-Creative Director, Streetsense Eunique Jones, CustomInk Darren Cole, Information Technology Specialist, National Archives and Records Administration Jason Tarantino, SVP/Group Planning Director, The Martin Agency |
| 12:00 - 12:30 |
Keynote Derek Murphy, GM of USA TODAY |
| 12:30 - 1:30 |
Lunch |
| 1:30 - 2:00 |
What's Trending: Design and Beyond Svetlana Legetic, Co-Founder, Brightest Young Things Matt Schleyer, Director of Design, NavigationArts Sam Santarelli, EVP, Brightline Interactive |
| 2:05 - 2:50 |
Panels Marketing & Sales: How to Integrate them Effectively Debra Lavoy, Director, Strategic Marketing, OpenText Sean Murphy, EVP of eCommerce, CustomInk Val Voci, Vice President of Marketing, CQ Roll Call Steve Stern, Senior Vice President, WB&A Market Research Moderator: Fred Diamond, President, Diamond Strategic Marketing
SEO in 2013: Search in a Social World Chris Mechanic, Co-founder and CEO, WebMechanix Kari Rippetoe, Content Marketing Manager, Search Mojo Missi Carmen, Director of Search, R2integrated Josh Greene, VP, Marketing, 1-800-PACK-RAT Moderator: Geoff Livingston, Author, and Marketing StrategistVideo Marketing: What's New, What's Working
Sergio Sanchez, Marketing Director, Clements Worldwide Erik Crown, Marketing Director, Major Lindsay and Africa Justin Hoffman, PSA Financial Keith Jodoin, CEO and Creative Director, Sapling Pictures Moderator: John Sherman, CEO, Storyfarm |
| 2:50 - 3:15 | Coffee Break/Exhibits |
| 3:20 - 4:10 |
Panels Social Media: What's the Next Big Thing Brendon O’Donovan, Product Marketing Manager, Vocus Gayle Weiswasser, VP, Engagement, New Media Strategies Lisa Byrne, Social Strategist, Pappas Group Susan Ganeshan, CMO, New Brand Analytics Moderator: Rob Pegararo, Technology Columnist Federal Marketing Allan Rubin, VP, Marketing, immixGroup Krissy Kelley, Federal Marketing Director, Citrix Patrick Burns, Senior Director, Enterprise Marketing, Symantec Corporation Anne Marie Clark, Federal Marketing Director, CDW-G Andrés Mancini, Vice President, Marketing, FedBid, Inc. Moderator: Tim Hartman, President, Government Executive Media Group The Dynamic Media Landscape Peter Cherukuri, SVP of Advertising and Business Development, Politico Sandra Cordova Micek, SVP of Marketing, USA TODAY Michael Miller, VP/GM, Comcast Spotlight Jeff Hand, Director of Sales, Mid-Atlantic Region for The Washington Post Moderator: Donna Spurrier, President, Spurrier Media Group |
| 4:15 - 5:00 |
Panels Social ROI: New Measurement Techniques Shonali Burke, Shonali Burke Consulting, Inc Jamie Gorski, SVP Marketing, Bozzuto Nicole Kelly, CEO, SME Digital Munish Gandhi, Founder, Hy.ly Moderator: Samuel Huxley, SVP, Digital, Fleishman-Hillard Startup Marketing: Working with a Lean Budget Lisa Throckmorton, Lisa Throckmorton, EVP, SpeakerBox Amy Gonzalez, President, Blueprint Interactive Michele Perry, Founder and President MPB Strategies Trevor Lynn, Marketing Manager, Social Tables Talib Zubair, Co-Founder and CEO, YaSabe Moderator: Paul Sherman, Potomac Tech Wire |
| 5:00 | Cocktails/Exhibits |
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SPEAKERS & MODERATORS
To view speaker bios: http://mamsummit.com/washington2013/speakers/
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